Due to the global concern for environmental protection and sustainable development, as well as the crisis of traditional energy, the demand for renewable resources continues to grow, such as solar energy, wind energy, water energy, etc., the future market is huge. However, the innovation of new energy technology is the core competitiveness, the improvement of battery technology, the improvement of solar cell efficiency, the development of energy storage technology, etc., and the promotion of new energy vehicles are in a stage of rapid development. In order to enhance the market competitiveness of enterprises and reduce costs, enterprises have a large investment in technology research and development, and the threshold of new energy for ordinary people is high.

And most of the traditional industries market saturation, slow growth, or even shrinking, such as coal, steel and other face transformation. Small to catering, milk, cake shops and other markets have been saturated, coupled with the network impact, according to incomplete statistics in 2023 the major well-known brands closed shop rate between 39.61% and 50.91%, which shows that the traditional industry is not a wise choice, and the new energy threshold is high. How to break the game?